Strategy

Strong employs a multifaceted approach to digital media and content. A heavy emphasis on behavioral targeting ensures that client messaging reaches prospects where they live and shop online. E-mail blasts, SEM and Google Analytics help drive Internet customers to clients' digital showrooms. Strong's online content is always thoughtfully crafted and monitored daily to maximize digital dollars.

Search Engine Marketing

Utilizing industry standards such as Google AdWords, Strong's SEM approach is measured and methodical. Keyword selection is thoroughly researched and carefully chosen to maximize effectiveness. Strong puts special emphasis on fine-tuning and enhancing search engine creative based on daily monitoring of results.

Behavioral Targeting

Strong relies heavily on Behavioral Targeting to make sure online messaging is being viewed by the right people, at the right time and place. Google Analytics is among the many tools Strong employs to track and chart buyers' digital footprints. Behavioral Targeting gives Strong clients the added advantage of touching buyers where they live, work and play online.

Features