Strategy
The mail is in the house…from your house to our house to their house.Our Direct Marketing success for both sales and service mailers is because Strong LLC handles every detail in-house. We have total control of message content and appearance. Your mailing list is cultivated by our managers to reach the intended target. No middleman to meddle with!
At a time when most homes have multiple TVs, computers and cell phones, the common denominator is one mailbox. Let us show you how one letter delivered to thousands of mailboxes in your market delivers the one thing you want: Traffic!
Campaigns
The right message at the right time will move the market – current customers and the competition's – to your dealership:- "Garage Sale" pricing to 40,000 customers produced 113 sales for a multi-franchise group in the Northeast
- In Iowa, 10,000 "Supplier Pricing" letters generated 70 sales
- "Trade-In Allowance" letter and check to 36,800 customers and non-customers in New Jersey generated 110 added sales
- In Texas 70,000 "Owner Advisory" postcards created over 1,300 calls, 145 showroom visits and 67 sales
- 20,000 of our "Owner Advisory" postcards for a huge metro store in a top 10 market generated 83 sales
All of these events were 3-5 days in duration.
Reaching out to your owner body, whether it has added trade-in allowance or seasonal service coupons, keeps you on top of their shopping list. Enticing offers to shoppers you have never seen before are especially effective as loyalty to a specific dealer wanes. No stone is left unturned in tilting the playing field to your advantage.
