Company Overview
The blueprint was generated in 1977 with a singular goal: traffic generation. Strong's unique and intelligent approach to automotive marketing and advertising has been successful for dealers and dealer groups across the country. The team is seasoned yet never stale. The process is proven but always evolving. The result is more traffic for the client, not more awards for the agency.John Paul Strong - Partner
John Paul Strong was literally born and bred to lead an automotive advertising agency. Having grown up and studied under the watchful eye of Mike Strong, John Paul has been the driving force behind building Strong, LLC into a highly successful traffic-producing agency.
Strong, LLC clients and agency business have grown during the last three years despite downward national sales trends. John Paul's relentless focus on increasing sales and profitability through challenging times has even spurred interest from regional distributors over the past year. His core philosophy is that Strong, LLC is an "idea factory" where agency personnel work as a team crafting each individual element of an idea until it takes final form as a traffic-generating product.
John Paul's infectious energy and enthusiasm permeates the entire agency and drives every member of the team to produce superior work on a daily basis.
With his appreciation of the unique needs for each client, John Paul's relentless pursuit of excellence in dealership positioning and presentation sets a standard unmatched in the automotive marketing industry.
Mike Strong - Partner
The accomplishments are legendary:• Step Selling Program
Concept created for Chevrolet and adopted nationwide
• Smart Cars
Syndicated program for Certified Used Vehicles in 185 markets
• Don't You Buy No Ugly Truck!
Syndicated program for truck sales in more than 200 markets
• Signature Vehicles
Unique vehicle branding, decal and dealer add-on options
The automotive career of Mike Strong spans more than thirty years and is marked by the development of innovative merchandising programs. Now, alongside John Paul Strong, Mike serves as the ideal sounding board for evaluating and fine-tuning agency processes and product. His input regarding creative direction has established procedures to ensure design connectivity throughout all production elements for Strong, LLC clients.
Mike can be seen roaming the halls every day at Strong, LLC, offering priceless wisdom and an openness to new ideas that encourage and stimulate the highest level of performance.
Jack Griffis - Partner
Jack Griffis has spent his entire professional career in the automotive industry. He began his journey on the lot as a Chevrolet salesman and over the next 32 years helped create one of the largest and most successful automotive advertising agencies in the United States.As president of Intermark Automotive Group, Jack served as the account director for Gulf States Toyota advertising. This $65 million per year account covered 142 dealers across Texas, Oklahoma, Arkansas, Louisiana and Mississippi. Jack personally oversaw the hiring and training of a team of 50 agency personnel dedicated to the Gulf States Toyota account, including eight field representatives in satellite offices.
Jack joins Strong, LLC as a partner, providing decades of experience in handling large dealer groups while providing each dealer with customized solutions to generate traffic.
